The $5-a-Day Awareness Playbook for Local Businesses

A $5-a-day Awareness campaign on Meta (Facebook & Instagram) isn’t about chasing instant leads—it’s about making sure people remember you when they need what you offer. When set up right, it keeps your brand in front of the right people every week, builds familiarity, and lays the foundation for predictable sales later.

This 13-week approach blends smart targeting, trust-building videos, and Easyfan’s AI to create a presence that feels effortless but compounds over time.

What You’re Buying (and Why It Matters)

Awareness campaigns tell Facebook’s system to show your ad to people who are most likely to remember seeing it—not necessarily to those ready to buy today.

That may sound slow, but it’s strategic. Every impression builds memory, and memory is what lowers your cost to convert later.

Meta even gives you four options under the Awareness objective:

• Maximize Reach – show your ad to as many people nearby as possible.
  
  

• Maximize Impressions – show it more times to the same people.
  
  

• Maximize Ad Recall Lift – target people who are likely to remember seeing your ad.
  
  

• Maximize ThruPlay Views – show video ads to people who will watch at least 15 seconds or to completion.

For local businesses, “Reach” and “ThruPlay” are the sweet spot.

Why $5 a Day Works (When You Stick With It)

You’re not trying to dominate the internet—you’re trying to dominate your ZIP code.

Five dollars a day is enough to keep your name circulating in your local feed for 13 straight weeks (roughly $455 total). It’s the digital version of the hometown billboard: small, steady exposure that adds up.

And unlike a billboard, you can track how many people watched your video, remembered your brand, or interacted with your post.

Why Video Is Non-Negotiable

Video is the fastest way to build strong, dependable trust online. Viewers see your eyes, hear your tone, and feel what it’s like to do business with you.

Meta’s research shows that 79% of the time, adding video increased the likelihood to buy a product—with an average 12% boost in purchase intent and 26% for new buyers. [Meta Business Help Center]

That’s why your Awareness campaign must run on video. The goal is connection before conversion.

The Selling 7 Tie-In: Two Must-Have Videos

Marcus Sheridan’s Selling 7 video framework helps your brand answer real questions and eliminate buyer doubt.

For Awareness, two video types matter most:

• The 80% Video – covers the top 7–10 questions every customer asks before booking. It builds confidence before they ever talk to you.
  
  

• The MLTO Offer Video – your Monthly Limited-Time Offer video that gives people a clear reason to act soon.
  
  

Both should be shot and edited before you launch. The Awareness ads use them to introduce your business to cold audiences—and your next campaign will retarget viewers who watched them.

How Meta Uses Your $5 a Day

Meta’s algorithm prioritizes your objective. With Awareness:

• It finds people in your local radius or ZIP code who are most likely to recall or finish your video.
  
  

• You can also layer interest targeting (e.g., “home maintenance,” “local dining,” “fitness enthusiasts”) or lookalike audiences based on your best past customers.
  
  

That’s what “micro-targeted” means—you can still go deep into your neighborhood, but the system helps you reach the right locals who are more likely to notice you.

How to Stretch Your $5/Day

1. Run it continuously for 13 weeks. Consistency beats intensity.
   
   

2. Change your video or image every 4–6 weeks to avoid ad fatigue.
   
   

3. Cap your frequency around 1–2 times per person, per week.
   
   

4. Stay out of high-priced ad periods (major holidays, big sports weekends).
   
   

5. Let Easyfan’s AI handle replies automatically so comments and DMs turn into real conversations.
   
   

Easyfan’s AI keeps you responsive 24/7, answering common questions, booking appointments, and tagging leads inside your CRM.

What Success Looks Like

If you’re used to measuring success by leads or bookings, this phase might feel strange at first. But here’s the truth: trust is the result you’re buying.

Watch these numbers instead:

• Reach: total unique people who saw your ad.
  
  

• Frequency: average number of times they saw it (1–2 is ideal).
  
  

• Video views (ThruPlays): how many watched the full 15-second video.
  
  

• Ad recall lift: whether people remember seeing your brand.
  
  

As your warm audience grows, your next MLTO or “Book Now” ads will perform dramatically better—because they’re not talking to strangers anymore.

13-Week Rollout Plan

Bringing It Full Circle

This $5/day Awareness campaign is the first building block of Easyfan’s bigger system:

• The Predictable Revenue Roadshow at Easyfan.app shows how to move from attention → conversation → conversion with real data and automation.
  

• The W.I.N.S. Methodology (Websites-That-Converse, Irresistible Content, Nurture AI Agents, Strong Leadership) dives deeper into making every digital channel talk to each other.
  

Together, they turn a simple Awareness ad into a predictable growth engine.

Final Thought

If you can stay visible, stay consistent, and keep the conversation alive, you’ll win the invisible game most local businesses never play long enough to see.

$5 a day isn’t a cost—it’s a signal: We’re still here, still serving, and still top of mind.